From ISTOK AND MINNIE TO BUSINESS OWNERS
LEARN TO MAKE AMAZING SHORT VIDEOS for your business
2,000+ businesses have attended our Shortform Video Marketing Academy. You get 10+ hours of video lessons, community support, and weekly Zoom calls. Here is a sneek peak of our happy community:
Here’s a list of all the modules on the course :
(and a sneak peak of the atmosphere inside)
flop or pop: the batch test
HOW ALGORITHM DECIDES YOUR FATE
The secret sauce behind viral videos is the batch testing algorithm, and we explained it simply using M&M candies. Once you crack this, you’ll see why we focus on hooks, payoffs, trends, and storytelling tricks in all the videos.
Stop the Scroll Instantly
Mastering Visual Hooks 👀
Reach audience organically
Going viral in the usa from anywhere
Discover how Istok created videos that went viral in the USA, gaining millions of views — all while living outside the country. Istok shares the exact newsjacking strategies he used to connect trending topics with his profession.
Work Smarter, Not Harder
AI-Powered Script Writing 🤖
Let AI do the heavy lifting while you take the credit. 💁♀️✨. Secret ChatGPT prompts and methods which we use to generate fresh video ideas, craft attention-grabbing hooks, and adapt the concepts of existing viral videos to fit your niche. Save time, spark creativity.
Because Ideas Don’t Just Appear
CREATING a MOODBOARD
Ever wonder how some creators always have the coolest ideas? It’s not magic—it’s moodboarding. 🔥 Before filming, they research and collect the best videos—not just from their niche, but from everywhere. This system keeps their content fresh and trending.
Make Visuals Like Never Before
AI for Visual Content Creation
Explore how to use AI tools to revolutionize your photo and video content. Learn how to change scenery, enhance visuals, and generate stunning visual hooks that captivate audiences and elevate your creative storytelling
every video is a mini-movie
STORYTELLING for short-form
The same strategies used in Hollywood blockbusters can be applied to short-form content. I’ll break down the story structures behind viral videos, rewrite scripts for different businesses, and film them—so you can watch over my shoulder and see exactly how it’s done. 🚀📲
be relatable af
DIALOGUES that feel too real 🎭
The dialogue-style videos go viral because they’re super relatable and keep viewers hooked 🔥 In this course, I’ll break down why they work, write scripts, and record multiple dialogue videos for different types of businesses—so you can see exactly how it’s done. 🚀🎭
the missing piece
Music: the ultimate growth hack 🏄♂️🎶
Most of the time, music is tied to a trend, and to really make it work, you need to understand the trend first. The right song sets the mood, enhances storytelling, and even signals inside jokes that make people engage.
be ahead of the curve
Trends: Stay Fresh, Stay Relevant 🚀🔥
Trends keep your profile looking fresh, fun, and algorithm-approved, but the real trick is catching them before they blow up. In this lesson, I’ll show you how to spot trends early and replicate them in a way that fits your brand. 🚀🔥
less polished, more views
RECORD & EDIT like a tiktoker
In edit, we keep effects minimal and avoid overly “professional” edits that make videos look like ads. You don’t need fancy software. In fact, a slightly raw, unpolished edit often performs better. I’ll show you the editing aesthetics that make your videos feel native to the platform.
Reviving a Classic
Carousels Are Back
Carousels are making a comeback, now featured in the video feed—and in some ways, they’re even better than video. They let users consume a story at their own pace, unlike videos where the pace is set by the editor. Learn how to craft storytelling that keep your audience swiping through every frame.
Hold Attention with Every Word
The Art of a Charismatic Voice
Discover the secrets to developing a voice that magnetically pulls people in—whether you’re recording a voiceover or speaking directly to the camera. Learn techniques of vocal coaches to project confidence, evoke emotion, and keep your audience hanging on every word.
GET REWATCHED
LOOPS: the endless view 🔄
Ever noticed those TikTok videos that seem to have no clear beginning or end? They seamlessly loop, making viewers rewatch without even realizing it. We’ll break down the formula behind perfect loops and show you step-by-step how to create videos that keep people watching again and again.
Because ‘Random’ Isn’t a Strategy
FINDING YOUR NICHE SUPERPOWER
How much clout does your profile have? 👀 That’s the question the algorithm is always trying to answer. Once it figures it out, BOOM—your videos start reaching exactly the right people. Suddenly, you’re the go-to account for [your niche]. The secret? Niching down the right way. I’ll show you how. 🚀🔥
Get consistent
Batch Content creation
GET ENGAGEMENT
Comments as a viral strategy
Most people sleep on the comment section, but it’s actually one of the most powerful marketing tools on TikTok and Reels. We’ll show you some proven psychological tricks that make people want to comment – sparking debates, triggering curiosity, or tapping into relatable moments.
the leverage of creators
UGC: the customers sell for you
There’s a whole community of UGC creators who know exactly how to make engaging videos about your brand—without it feeling like an ad. In this lesson, we’ll show you where to find them. And if you want to create UGC yourself, we’ve got plenty of tips and inspiration to help you get started. 🚀📲
faster, smarter
gear for lean content
You don’t need professional equipment to succeed, but a few affordable gadgets can make a world of difference. TikTokers use these tools to film faster, adapt to different setups, and stay efficient. They’re small, inexpensive, and designed to save you time.
play the long game
THUMBNAILS for long term views
A huge chunk of your views comes from profile visits—not just the algorithm. That’s why eye-catching thumbnails are essential. We’ll show you how to create thumbnails using perfect mix of compelling copy and engaging visuals. This brings views long after video’s initial reach 📲
GET SALES
BIO FUNNEL
Your bio isn’t just a few lines of text—it’s a sales funnel that can turn profile visitors into engaged followers and paying customers. In this lesson, I’ll show you how to write a bio with powerful hooks and strategic CTAs that drive action. A well-optimized bio can generate 100x more sales than a profile with the same views but no clear funnel.
get equipped
EDITING APPS
While many things can be done in the TikTok app itself, sometimes we have to use external video editing apps to achieve some results. But don’t worry – these apps are free and easy to learn. I will show you all use cases for some advanced editing techniques, when and how to use it.
ALl natural
Transitions
Days of cheesy software transitions are long gone. TikTokers established a new way of thinking where all transitions are made with your camera and your creativity. I will teach you how to make smooth transitions you’ll friends will be proud of – using only hand gestures and camera movements.
GET FOUND
TIKTOK SEO
40% of Gen Z now uses TikTok instead of Google to search because videos deliver faster, more engaging answers. Even Google has started integrating TikTok videos into its search results. In this lesson, I’ll show you how to optimize your content to rank in both TikTok and Google searches, . 🚀🔥
Real results, Millions of views
Businesses That Went Viral After Learning From Us
These brands turned knowledge they got here into a viral success. Will you be next? 👀🔥
redefining honey
Gold in a jar
Zlato u Tegli (Gold in a Jar) is redefining honey-based food products with unique flavors and natural ingredients. Thanks to the marketing strategies they learned at our TTB academy, they have become one of the most popular honey brands in the country. 🍯🔥
Jelena, the co-founder of the brand, also became a well-known UGC creator and influencer.
the viral courier service
Bexpress
BEX is one of Serbia’s leading courier services. Instead of boring promo content, they leaned into relatable, funny delivery moments, turning their couriers into the main characters of their viral videos. 🤳😂
Thanks to the strategies they picked up at our TikTok Business Academy, they didn’t just boost engagement—they built a fanbase.
multi-brand beauty store
Noar SHOP
Noar.rs features brands like The Ordinary, Moroccanoil, Sol de Janeiro, and CT. After learning from our academy, they mastered TikTok’s trend-driven, aesthetic-heavy content style and turned beauty lovers into loyal fans. 💕📲
Their videos now blend viral trends, product education, and aesthetic storytelling, making them one of the most-watched beauty retailers in Serbia.
satisfying cleaning videos
Deep Cleaning Pros
Who knew cleaning could be so satisfying? This business took TikTok by storm by filming insanely satisfying deep-cleaning transformations of filthy sofas, beds, and armchairs 🤯 Thanks to the strategies they learned from our academy, their videos now rack up millions of organic views, turning them into one of the most in-demand cleaning services. 🚀💦
Everything you get on TTB Shortform video marketing Academy:
● KNOWLEDGE: The Online Course (INSTANT ACCESS-
practical video lessons with assignments
A no-fluff, action-packed guide to mastering TikTok and Reels for business—delivered through 26 binge-worthy video modules. Each lesson comes with hands-on tasks so you can apply what you learn immediately.
We cover everything—from storytelling hacks and rapid idea generation to hooks, trends, content planning, mood boards, recording, and editing. Whether you’re growing organically or running paid ads, one thing’s for sure: the creative makes or breaks success. And we’re here to make sure yours actually works. 🎯🔥
● COMMUNITY: Access to the private group with support and feedback / FREE ACCESS ($216/YEAR VALUE)
receive feedbeck from the mentors and learn from other businesses
The moment you join, you’ll get instant access to our private community of creators and business owners just like you. Need help? Get live support from Istok, Minnie, and other mentors.
Post your videos, get real-time feedback, and know exactly what to improve. See what’s working (and what’s not) for other businesses, so you can skip the mistakes and fast-track your growth.
This isn’t just a group—it’s a teleport to success. Let’s grow together. 🔥📲
● weekly Zoom live support: all-access to zoom q&A live every week ($1000/year value)
Every week, you get all-access to our exclusive live Zoom Q&A sessions—your chance to ask questions, get expert advice, and fine-tune your content on the spot.
We break down your videos, marketing strategies, and growth tactics in real time, so you know exactly what’s working and what needs improvement. Think of it as your personalized coaching session—but in a group of like-minded creators all leveling up together. 🚀🔥
YOU ALSO RECEIVE THESE Bonus materials that will make your life easier
Hooks are opening storytelling templates that act as a “thumb stopper” and are crucial for success on Reels and TikTok. In this ultimate package, you will receive a collection of the most effective hooks that are proven to work. Use emotional situations from your business and connect them with these hooks, and you’ll have an endless source of ideas for catchy videos.
● Tiktok comment baits
A lively comment section is a huge signal for the algorithm to keep pushing your videos to more people. I’m giving you a set of 40 comment patterns.
● complete guide to emojis
Gen Z has a very strict set of rules when it comes to emojis. Specific emojis are considered cool when used in certain situations, and this guide is like “the missing book of rules” when it comes to emojis.
We believe in the quality of this program and that's why we offer
FULL success GUARANTEE
Every business who started applying these methods has experienced an impressive increase of views, sales, leads and new clients from their video marketing. That’s why we are very confident to give you a full money back guarantee in the first 30 days. If for any reason you give up, send us a message and you’ll get a full refund.
Let us tell you why we think that
Short video is the most important business skill you can learn in 2025
Here’s why: TikTok has established a specific style of realistic short video storytelling which now became the most effective way to present any idea on any social media.
In other words – in this programmm you will learn to make short video creatives that will convert the most customers on all networks – Instagram Reels, TikTok, Facebook, even LinkedIn. They work equally good as organic traffic and paid ads.
Every A/B test has confirmed that TikTok style of videos convert the most customers.
But most businesESS still don’t know how to make them. It’s a Gen-Z thing.
Minnie: I know this because I am a Gen-Z myself – and a digital marketer/entrepreneur. Here’s my story.
My name is Minnie and I started my first business when I was 16. I sold that business a year later and used the money to start my own digital marketing agency.
When TikTok came out, I instantly knew it was going to be the next big thing for businesses. I’ve decided to focus completely on it.
But then I realized that most businesses don’t understand shortform video.
The most common scenario is this: They would try to post some “advertisement style” of videos, it gets a few hundred views and zero engagement, and they’re like “Yeah, we tried it but it doesn’t work for us”
Here’s what happened: For the past 10 years, Instagram photo culture dominated the world. Everything had to be perfect, edited, fake – people, products, everything.
TikTok culture of shortform video is the complete opposite. Everything looks real, with all kinds of flaws and imperfections, and this is what people want to see. They trust and they buy because it’s real.
That’s why we teach you to shoot just with a mobile phone, no fancy equipment. Those videos convert way better than those made with professonal gear. But it’s not just about the looks: realistic, unpolished and creative storytelling is the essence of short form videos.
People from the traditional marketing sometimes resist to accept this, but once they start applying these methods, their Instagram and TikTok profiles suddenly wake up from the dead and starts receiving hundreds of thousands of views.
So, to sum this up – we have compiled everything you should know to master shortform video content, and also how to incoporate all that into effective sales funnels.
Full support on your business' journey to greatness
Online course is just the start. You will also get:
support from me and other mentors
TTB PRIVATE COMMUNITY
When you enroll in this program, you will become a member of the private community of people who are on the same mission as you – to master short videos for business. Once you start applying the things you learn in this course, you will have many questions and this is the place where you’ll get answers.
Getting feedback from other like-minded people is of tremendous help and it will save you a lot of time. Many people say that the community is the best value of the program.
- Receive feedback on your videos from us and other mentors with action steps what to improve
- See firsthand what other businesses are doing and learn from their experience
- Attend Zoom calls with bulk review of members' videos and ask real-time questions
- Connect with other business owners who are on the same mission as you, exchange resources and ideas with them
this bundle is packed with add-ons
BONUS ASSETS TO HELP YOU ALONG THE WAY
Frequently asked questions
we get asked these all the time, so here are the answers
Can this really be used for business?
If you asked this question, chances are you never heard of people selling out entire stocks overnight – with the help of short TikToker style videos. Yes, it’s widely used for businesses of all kinds. Some businesses use this to gain awareness of their brand through organic posts. Others jump straight to conversion.
What can I expect from this?
You can expect as much as you put into it. If you are devoted to consistently work on creating content, you will most definitely get results.
I have already tried this for my business but it doesn’t work for me.
Yes, we know. It’s what happens when you try to make videos without prior education. It’s very different that what you’re used to do on other platforms. After this course, we guarantee you will have much better results.
What kind of equipment is needed for making this content?
Everything you need is (I’m guessing) in your hands right now. The only important equipment is your phone. There are other gadgets that can improve recording videos in specific kinds of situations – and we are explaining the details in the course, but don’t overthink about having any equipment because you already got everything you need.
I have camera anxiety and don’t want to talk in front of mass audences. Can I have results without showing myself?
Showing yourself is necessary if you are a coach, or have any kind of business that relies on your personal brand. But for all other cases, you don’t necessarily have to show your face. We will show you different video structures you can use to make appealing and converting pieces of content that works on the platform.
Is there a tutorial for running ads on this course?
This course will help you understand how to use organic marketing and learn all the fundamental principles before stepping into advertising. A great organic video just needs to be boosted and that’s all!
Do I need to have experience before I enroll to this course?
You don’t have to have any experience in order to learn from this course. No profile or pre-knowledge is needed. In fact, if you do have experience, we want you to forget everything you know and start learning from 0 with us.
enough talk, let's work
APPLY HERE
Items you receive today
Price
TTB Online Course
$749 $347
Access to the private community ($216/year value)
$216 free
Bonuses: Hook, Emoji and Comment Guides ($90/value)
$90 free
Total
$347
AnD just to remind you that we give you a full
Success GUARANTEE
Every business who started applying these methods has experienced an impressive increase of views, sales, leads and new clients . That’s why we are very confident to give you a full money back guarantee in the first 30 days. If for any reason you give up , send us a message and you’ll get a full refund.
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